What is Apple?

Apple Inc. (formerly Apple Computer Inc.) is an American computer and consumer electronics company famous for creating the iPhone, iPad and Macintosh computers. Apple is one of the largest companies globally with a market cap of more than $3 trillion.

Apple devices are renowned for their design aesthetic and attention to detail. Tight integration between hardware and software gives their systems a performance advantage over competitor systems with similar specifications.

Apple rose to its position as a market leader by correctly positioning its products. They didn't invent personal computers, graphical user interfaces (GUIs), mp3 players, smartphones, smartwatches or tablets. Instead, they produced some of the first versions of these products that were refined, easy to use and well-designed, which led to wide market adoption.